In Cohort Analysis, how is a returning customer defined?

Modified on Tue, 18 Mar at 4:00 PM

Unlike other platforms that define returning customers within a fixed 12-month period, Kabana considers a returning customer as anyone who has placed a paid order at any point in the entire data history we have stored. 

Was this article helpful?

That’s Great!

Thank you for your feedback

Sorry! We couldn't be helpful

Thank you for your feedback

Let us know how can we improve this article!

Select at least one of the reasons
CAPTCHA verification is required.

Feedback sent

We appreciate your effort and will try to fix the article